lookbookhq.comPathFactory is the Intelligent Content Platform for B2B marketing - PathFactory

The Intelligent Content Platform How PathFactory Works How PathFactory Works For Demand Generation For Marketing Operations For Marketing Leaders For Content Marketing For Virtual Events For Sales For Account-Based Marketing For Websites Data & Integrations Customer Success Customer Success Customer Stories About About Leadership Careers Contact Blog Book a Demo Login Accelerate nurture, improve win rates, and understand content performance WITH PATHFACTORY'S INTELLIGENT CONTENT PLATFORM In a digital-only world, remove friction by delivering the intelligent content experiences and engaging virtual events your customers need while understanding their content consumption. ► What we do How it Works New COVID-19 Content Engagement Report Are B2B buyer and customers consuming more content, or less? Find out how COVID-19 changed B2B content consumption in 2020 in this new report. Read now "PathFactory provides great insights into content consumption across all of our assets. It makes it easy to gauge buyer intent and react to those who are heavily engaged." Adam Kaiser Senior Vice President, Global Marketing GAN Integrity Increase revenue Reduce friction by building real-time content journeys using AI and eliminating hard gating. Better engagement data Focus your sales and marketing efforts where your audience is spending the most time. Reduce costs Get the most out of every (expensive) click by giving your audience everything they need in real-time. WITHOUT PATHFACTORY B2B marketing status quo Friction for your audience. Dead-end destinations, unnecessary gates, and impossible-to-find content. Poor engagement signals for you. Clicks, forms fills, and page visits don’t tell you if your audience has actually consumed your content. WITH PATHFACTORY Frictionless B2B marketing Create micro-personalized content journeys for your audience in real time based on their content consumption history. Crystal clear engagement signals for you. Identify sales-ready buyers, and which content and channels are working based on time spent consuming content. "I'm very pleased with what we've been able to accomplish with PathFactory and the myriad ways we can use the tool to improve our content and sales outreach programs." Linda Souza Senior Vice President, Marketing CareerArc More Customer Stories Removing friction from B2B marketing and sales Gartner Cool Vendor in Technology Marketing In 2019, Gartner analysts named PathFactory one of three Cool Vendors in Technology Marketing. Learn More See PathFactory in action Schedule a demo to see how PathFactory can help you educate and convert your audience more than 2x faster. Book a Demo How PathFactory Works For Demand Gen For Marketing Ops For Marketing Leaders For Content Marketers For Virtual Events For Sales For ABM For Website Owners Data & Integrations Customer Success Customer Stories On-Demand Marketing Content Experience Better ABM Blog Knowledge Base About Leadership Careers Contact Privacy Policy PathFactory HQ 174 Spadina Avenue, Suite 600 Toronto, Canada M5T 2C2 PathFactory DC 1775 I St. NW, Suite 1150 Washington, DC 20006...